ASDA has opened its first in-store donut concession offering customers donuts, Italian gelato and freshly ground coffee.
Established in 2018, family run Taboo Donuts took up residence in Asda Enniskillen on October 25.
Brett McKinney, Director of Taboo Donuts explains: “We’re really excited to launch our concession in Asda Enniskillen. Making donuts fresh every day is the way we do it at Taboo, from Toffee Cheesecake and Eton mess to Raspberry Ripple and Lemon Meringue – we literally have a flavour for everyone!
“As a business we take real pride in using high end quality ingredients.
“We have secured exclusive contracts with our Italian suppliers to create the most authentic tasting, indulgent donuts and gelato that we can.
“Not only does this concession allow us to create new job opportunities in the area but we are just really thrilled to bring our locally produced donuts, coffee and gelato to Asda shoppers.”
Cathy Elliott, Asda’s Buying Manager for NI Local, added: “The Taboo concession in Asda Enniskillen is the first of its kind in our Northern Irish stores and we can’t wait for our customers to try out the treats and drinks on offer.
“We pride ourselves on working with local suppliers to bring our shoppers delicious and diverse offerings – and these donuts are just the thing ahead of Halloween!”
The special Taboo concession is part of the overall store refresh for Asda Enniskillen and will be a ‘test and learn’ trial as part of Asda’s partnership strategy, which is on track to launch 200 Food for Now concessions with different brands across Northern Ireland, England, Scotland and Wales by the end of 2021.