Monday, November 29, 2021
HomeFarm FamilyFamily NewsAsda helps spread ‘Our Food, Our Story’ message to next generation

Asda helps spread ‘Our Food, Our Story’ message to next generation

A new book which is helping primary school children better understand the science behind local farming and food production has been endorsed by Asda NI.

Visitors to the Asda stand at this year’s Balmoral Show were among the first to meet the author and receive their own signed copy of ‘Northern Ireland: Our Food, Our Story’.

Written by Dr Vanessa Woods, the fully illustrated book uses poetry to explain otherwise complex topics such as sustainability, traceability, food nutrition, and biodiversity, in an age-appropriate way.

Available to every primary school in Northern Ireland, Asda has fully supported the regional launch of the educational resource.

Joe McDonald, Senior Manager Asda NI, said: “What better platform to engage with young consumers and help them understand NI’s unique food and farming offering than the Balmoral Show.

“We were delighted to welcome Vanessa to our stand and ensure as many of our young visitors as possible went home with this great educational resource.

“With hundreds of Asda’s top quality, locally sourced products also being sampled on our stand, it was the ideal way to connect and communicate the farm to fork message to our future generations.”

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