Staff at Asda stores across Northern Ireland have taken the ‘Pink Pledge’ – an online initiative set-up by the retailer to help drive awareness around the importance of regular breast checking, and the early diagnosis of breast cancer.
Part of Asda’s Tickled Pink campaign, which has been supporting charities Breast Cancer Care and Breast Cancer Now for more than 22 years, the pledge aims to address the fact that one in two women don’t check their breasts regularly.
The earlier breast cancer is found the more likely treatment is to be successful, so it is vital women are aware of the signs and symptoms of breast cancer, what to look for, and feel confident to visit their GP should they find anything unusual.
With ‘forgetting to check’ cited as the most common reason for women not checking their breasts, Asda’s ‘Pink Pledge’ campaign activity instore – and in the community – will aim to remind customers and colleagues to ‘Be Your Breast Friend’.
Emma Gittoes, Asda’s National Community Manager, said: “Our brilliant community colleagues are raising awareness of the importance of regular breast checking for the signs and symptoms of breast cancer through the Pink Pledge, which anyone can sign-up to online through the Asda Tickled Pink website.
“Sadly, one in eight women will be diagnosed with breast cancer in their lifetime, and with one in two women not checking regularly, and one in 10 saying they have never checked, there has never been a better time to raise awareness of this important message.
“As a business with a rich heritage in supporting breast cancer awareness, through our Tickled Pink campaign, we are proud to use our scale to raise awareness around breast checking.”
Samia al Qadhi, Chief Executive of Breast Cancer Care, and Baroness Delyth Morgan, Chief Executive of Breast Cancer Now, said: “We are delighted to be working with Asda on this breast awareness campaign.
“We know that the earlier breast cancer is detected, the more likely treatment is to be successful, and so it is vital that all women are given the information they need to know what signs and symptoms to look out for.”
Barbara Logan, Asda Antrim Community Champion, added: “By taking the Pink Pledge, my colleagues and I are encouraging everyone to not only ‘Be Your Breast Friend’, but to also share with family and friends to ensure they become their own breast friends too.
“It only takes a few minutes every month to check, and it’s all about knowing what is normal for you and checking regularly.”
As part of recent Tickled Pink activity, colleagues have also been putting ‘surprise’ stickers on a variety of products instore, from melons to bread baps, in the run-up to Mothers’ Day to encourage shoppers to ‘have a good feel – check your boobs today’.
For more information on Asda’s Tickled Pink campaign, and to make the ‘Pink Pledge’, please visit www.asda.com/tickledpink
To see what colleagues have been up to recently in Asda stores, see: corporate.asda.com/blog/2019/02/06/fun-tickled-pink-sticker-campaign-encourages-customers-to-be-your-breast-friend