Asda has announced that it will collaborate with breast cancer awareness charity CoppaFeel! as the supermarket prepares to launch another year of its iconic Tickled Pink charity campaign.
The new partnership between CoppaFeel! and Tickled Pink will prioritise awareness of the importance of regular breast checking and knowing the signs and symptoms of breast cancer, and will champion CoppaFeel!’s message that whatever your age or gender, getting to know your body and chest could save your life.
Asda’s Tickled Pink campaign is one of the longest UK charity partnerships, running for 24 years with existing charity partner Breast Cancer Now, the research and care charity.
Breast Cancer Now funds world-class research and life-changing care, providing support for today and hope for the future for everyone affected by breast cancer.
Anna-Maree Shaw, Asda Chief Customer Officer, said: “We are proud and excited to have CoppaFeel! join Tickled Pink as our second charity partner on the campaign.
“Our new partnership means we can now focus on all areas of support for breast cancer from research and care to awareness and breast checking.
“It’s vital that we educate people on the importance of breast checking, knowing your body and the signs and symptoms of breast cancer – no matter what your age or gender.
“The amazing work that CoppaFeel! does will help to bolster the efforts of our iconic Tickled Pink campaign and raise more vital funds and awareness towards the early detection of breast cancer.”
Jo Stewart, Director of Fundraising, CoppaFeel! said: “We are so thrilled to be Tickled Pink’s new charity partner and to be joining with Breast Cancer Now to continue this campaign’s amazing work.
“Working with Asda in a partnership of this scale will transform what we’ll be able to do as a small charity, allowing us to think big and reach communities we may otherwise not be able to engage with.
“Together, we’ll be able to spread our message and encourage more young people to talk boobs, love their bodies and know what is normal for them, so that we can reduce late stage breast cancer diagnosis and save lives.”
Asda’s Tickled Pink campaign has supported breast cancer charities for over 24 years, raising an incredible £68m to date. Around 55,000 women and 370 men are diagnosed with breast cancer every year in the UK.
Asda’s suppliers are donating over £45k to Coppafeel through sales of designated products: Diet Coke, Smarties Buttons, Ambrosia Custard and Persil Capsules, which can be picked up whilst doing the weekly shop.
This is in addition to products that will be on sale for Breast Cancer Awareness Month in October.