Avondale Food secures Extra Special deal

Avondale SM Farm

Lurgan-based Avondale Foods has secured a deal to supply Asda’s range of own brand Extra Special coleslaws, potato salads, side salads and salad meals to the supermarket’s UK wide store network.

The national contract will see Avondale Foods produce 20 lines of Asda own brand salads – which includes vegan products.

It builds on the company’s existing partnership with Asda, which already stocks its market-leading range of Country Kitchen coleslaws and traditional vegetable broth.

Avondale Foods was founded by brothers Harry and Derek Geddis over 50 years ago and employs 400 staff.

Philip Conway, Head of Sales, Avondale Foods, explains: “We have a long working relationship with Asda and are delighted to secure this new business on a UK wide level.

“The deal will mean a significant increase in turnover for us – and create 60 new jobs, which is fantastic. We pride ourselves on innovation and recipe development to create top quality products – and we’re very proud of the range.”

Michael McCallion, Buying Manager for Asda NI, commented: “Asda has worked with Avondale Foods since we came to Northern Ireland 11 years ago – and since then the company has become one of our most trusted suppliers.

“This new supply deal is testament to the team’s continued focus on new product development and I have no doubt our customers will love the updated range.”

Avondale will produce Asda own brand lines including Extra Special Coleslaw, Charlotte Potato Salad, Beetroot & Goats Cheese Cous Cous, Greek Grain Salad, Roast Pepper Cous Cous, Minty Bean Salad, Mixed Grain Salad, Pesto Pasta & Sundried Tomato Salad, Fruity Cous Cous, Sweety Drop Pepper Cous Cous, Sundried Tomato & Pepper Pasta Salad, Sundried Tomato Cous Cous Salad, Edamame Bean Salad, Piri Piri Chicken Pasta Salad, Chicken & Bacon Caesar Salad, Tomato & Basil Chicken Pasta Salad and Jerk Chicken Cous Cous Salad.

The range is available in Asda stores now.


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