Belfast popcorn bags an exotic deal in Tahiti

Cloud corn SM Farm

Passengers on Air Tahiti Nui flights to and from and around the exotic islands of Tahiti are now enjoying artisan popcorn from Belfast.

Cloud Corn, based in east Belfast, has begun supplying the airline serving international centres as well as hundreds of islands in French Polynesia with its increasingly popular range of hand blended popcorn snacks.

The contract followed the Belfast artisan company’s recent participation in a major food trade show in Hamburg.

The popcorn range was launched in March by Michael Heaslip, founder and managing director of Food Stories. Michael founded Food Stories in 2014 to provide marketing and distribution services to smaller food companies in Northern Ireland and has since launched a number of his own brand products, including Cloud Corn.

Explaining his decision to launch Cloud Corn, he says: “The growth of popcorn in the UK has been phenomenal over the past five years. We saw an opportunity in the local market and also outside the UK and Ireland and decided to develop a range that combines established and unique savoury flavours such as our Sweet Chilli BBQ.

“We developed a specific recipe to pair with craft beers and the sweet chilli goes really well with many of the excellent brews now being produced.

“We knew from the start of the venture that the popcorn market in Britain and Ireland has become highly competitive and that we had to look for business abroad for sustainable growth. We decided, for instance, that all the nutritional information on the packaging should be in six languages – English, French, Spanish, German, Dutch and Italian.

“As a result of this strategic focus, we’ve been taking part in major trade shows, assisted by Invest NI, in Europe and further afield and have developed an extensive network of good contacts, including Air Tahiti Nui, certainly our most remote customer to date.”

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