By Sam Butler
BLACK Irish, the original Irish whiskey made dark, has secured another listing, this time with Sainsbury’s Northern Ireland. The brand will be listed in Sainsbury’s stores across the province and available to purchase online through its website.
The liquid contains triple distilled blended Irish whiskey matured in deep-charred American ex-bourbon casks. The whiskey is then made dark with stout, chocolate malt and roasted barley. The stout is also used to cut the cask strength whiskey to the bottling strength of 40 per cent.
This robust stout is filled with rich complex coffee aromas mingled with light bitter notes. Rich infusions of chocolate malt and roasted barley are also used to accentuate the character and further deepen the colour of the liquid. The end result is an innovation in the whiskey category – Irish Whiskey made dark with stout, chocolate malt, and roasted barley.
The bottle and label are a nod to the world of stout which elevates these borrowed elements into something new. Inspired by a vintage beer style, the bottle is produced in bespoke dark glass, with a unique crown cap and flip-top closure.
Black Irish is exclusively distributed internationally through Kirker Greer Spirits in Belfast, not only is the brand listed in the UK and Ireland but in Finland, Germany, Netherlands and Singapore.
John Soden, chief commercial officer of Kirker Greer Spirits, says: “We are delighted to partner with Sainsbury’s to bring this unique expression directly to the consumer in Northern Ireland. The brand has proven to be a hit with both trade customers and consumers and we look forward to hearing the feedback from Northern Irish consumers.”
n Black Irish is available to purchase in Sainsbury’s Northern Ireland stores with an RRP of £30 for 70cl and bottled at 40percent. It is also available to purchase on the Sainsbury’s Groceries website.
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