Bord Bia, Ireland’s semi-state agency responsible for the promotion, trade development, and marketing of Irish food, drink, and horticulture in Ireland and globally, has named Jim O’Toole as its new Chief Executive Officer (CEO).
He is currently CEO of Bord Iascaigh Mhara (BIM), Ireland’s seafood development agency, and is highly experienced in global food marketing, sustainability development and change leadership.
Announcing the appointment, chairman of Bord Bia, Dan MacSweeney said: “On behalf of the board I’m delighted to announce the appointment of Jim O’Toole as CEO of Bord Bia.
“We welcome Jim to Bord Bia and the knowledge, experience and insight he brings to the role and to the organisation.
“His considerable experience in the agrifood sector, depth of international experience and strong corporate, strategic and operational expertise makes him an ideal leader to deliver strategic transformation, building on the great work of his predecessors and the rest of the Bord Bia team.”
Jim O’Toole said: “I am deeply honoured to be appointed as Bord Bia’s CEO and I look forward to working with the board and the talented team in Bord Bia to implement the recently published strategy.
“I have been most fortunate to have previously spent over 20 years in Bord Bia and more recently have had the privilege of being the CEO of Bord Iascaigh Mhara for over five years.
“I sincerely wish my BIM colleagues the best for the future and look forward to continuing the close collaboration between the two agencies.”
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