Bottled water business targets growth in Britain

INVESTMENT: David Hunter, left, co-founder of Clearer Water, with Phelim Sharvin of UCIT.

BOTTLED water business Clearer Water in Northern Ireland has won investment to help in developing sales in Britain. The Ulster Community Investment Trust (UCIT) provided £50,000 enable the company, a social enterprise, to purchase a new automatic carbonator.

Clearer Water, from Larne, sources and bottles drinking water which is certified as among the best in the UK and Ireland. The carbonator has enabled the company to expand its customer base in the hotel and restaurant trade where sparkling water is more popular.

David Hunter, co-founder of Clearer Water, says: “In the past year employment has more than tripled and sales have increased six fold. As a company we’re focused on the idea that to be social, we need to be enterprising.

“This enables us to provide employment to people who previously had little expectation of holding down a job, and that has been life changing for them and their families.”

He adds: “Demand for bottled-water is projected to increase by 13 per cent in the UK over the next decade, fuelled by the sugar tax and a greater awareness of diseases such as diabetes.

“As the market grows, we expect to increase production and provide further employment opportunities. The automatic carbonator will assist greatly in meeting the demand, particularly for sparkling, or as we call it, ‘With Bubbles’ bottled water.”

Production has grown to 10,000 bottles a day and the firm now operates additional shifts to meet demand.

Clearer Water, which employs 11 staff, helps disadvantaged people who find it difficult to secure employment. The social enterprise’s water is naturally purified through three limestone aquifers on the Antrim Plateau and has a pH of 7.8, putting it in the top 10% of UK bottled water.

Clients include Shu, Ox, Wine & Brine, the Fitzwilliam and Lough Erne hotels, Titanic Belfast, Henderson Food Group, all based in Belfast, and a number of up-market delicatessens in London.

UCIT associate director Phelim Sharvin continues: “Clearer Water is a great example of what social enterprises can deliver – combining commercial success with a vision to improve local communities.

“Thanks to funding from UCIT, the company has been able to switch from a manual to an automatic carbonator. This has greatly improved production efficiency and allowed them to win new customers.

“The importance of social enterprises, community and voluntary groups to Northern Ireland’s economy continues to grow, generating annual revenues in excess of £1.2 billion. Last year UCIT provided a record £14 million to 80 third sector organisations across the island.”


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