Bushmills Irish Whiskey is now the official whiskey of the Peaky Blinders TV show in the US, and preferred sipper of the notorious “Shelby family”.
The partnership with Endemol Shine North America (a Banijay company), and Peaky Blinders official brand owner and series producer Caryn Mandabach Productions, was launched ahead of St Patrick’s Day with an exciting offer for fans to imbibe like the Shelby’s and will extend through 2022.
The Shelby family and Bushmills Irish Whiskey share stories of passion and perseverance in the face of adversity.
Bushmills has never wavered from its commitment to crafting great whiskey with a recipe passed down through generations of skilled and devoted whiskey-makers.
Made on the wild edges of the North Coast, Bushmills has stood the test of time for over 400 years, having overcome conflict, fire
and famine.
“The motivations of the Shelby’s are those of family, loyalty and perseverance, which are the same qualities that have put Bushmills at the forefront of whiskey making for hundreds of years,’’ said Lander Otegui, senior vice president of marketing at Proximo Spirits.
“Over the course of our partnership we are excited to connect with a new, dynamic generation of whiskey drinkers through collaborative content and experiences that speak to the history and heart of our brand.”
To kick off the partnership, Bushmills Irish Whiskey and the Peaky Blinders TV show created a Shelby Sour from their local bar.
The cocktail recipe, inspired by Tommy Shelby, features sweet and fruity flavours, balanced by the smooth, warm finish of Bushmills Original Whiskey.
“What better way to welcome Bushmills as the official whiskey of the Peaky Blinders TV series than with a free whiskey cocktail for our loyal fans,” said Scott Shillet, vice president of licensing at Endemol Shine North America.
n The multi-award-winning gangster epic Peaky Blinders was created and written by Steven Knight.
n Sold to more than 180 countries, the series is widely available internationally on Netflix.
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