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Bushmills promotes Giant’s Causeway globally with innovative whiskeys

Old Bushmills in County Antrim has introduced three original single malt whiskeys in the past six months and is now seen as driving innovation in what has become the world’s fastest growing spirit category, especially in the US.

Now among the world’s most respected and successful distilleries, historic Bushmills continues to strengthen its global reputation for original whiskeys, especially single malts, with the launch of three more products which also highlight the strength of its commitment to the renowned Causeway Coast and especially the iconic Giant’s Causeway.

Our best-known and probably only genuinely global consumer brand has just added a further two single malts to its Causeway Collection, which is widely sought by whiskey enthusiasts, especially in Great Britain and the US.

Bushmills, in addition, is a leading global exporter, a brand that’s recognised and respected virtually everywhere. The distillery’s premium blend, Black Bush, for example, was recently listed among the world’s top 50 whiskeys by the influential Men’s Journal in the US.

The innovative Causeway Collection is a carefully chosen selection of extremely rare and unique aged and cask finished single malts from what is recognised as the world’s oldest licensed whiskey distillery. The team at Bushmills has unrivalled knowledge of casks for maturing whiskey and a global network of contacts for sourcing them.

This year’s collection features new releases to be launched worldwide across eight markets, and includes two exclusively released for the island of Ireland, the 2011 Sauternes Cask, a first for Bushmills, and a 1995 Marsala Cask aged in rare Marsala casks for an unprecedented 15 years.

The 2011 Sauternes Cask was first aged for over seven years in oloroso sherry butts and bourbon barrels and then in rare Sauternes wine casks for two years. The French casks that have housed this sweet white wine from the Sauternais region of Bordeaux, the company says, bring “an abundance of delicate summer fruit flavours and fresh grapes”.

Bushmills says the 1995 Marsala Cask has matured for over 10 years in oloroso sherry butts and bourbon barrels, before being aged in rare Marsala casks sourced from the island of Sicily for 15 years.

The releases demonstrate that Bushmills continues to set the pace globally in terms of original whiskey finished in rare casks which add distinctive flavours to the unique spirit distilled under the expert guidance of master distiller Colum Egan.

Colum explains: “Causeway Collection whiskeys have been expertly crafted and cared for in a unique whiskey-making tradition passed from generation to generation for more than 400 years at Old Bushmills.

“This immensely important collection celebrates our extremely rare and unique cask finishes, our passion for single malts and honours our rich heritage.

“It’s a privilege to work with such rare liquid, these special cask-finished whiskeys really are our greatest treasures.”

They also follow the launch, earlier in the year, of the novel American Oak Cask Finish for the huge US market that was inspired by a partnership spanning decades between the distillery and legendary barrel makers Kelvin Cooperage in Louisville, Kentucky, a connection emphasising the Scotch-Irish traditions in the US distilling industry and its bourbon casks.

The company’s pride in its heritage and passion for the Causeway region is reflected in its admission that the Giant’s Causeway has been “a source of inspiration to Bushmills’ master distillers for centuries”.

The company describes the rocks as “an elemental and enigmatic place of wonder, legend and geology, its extraordinary hexagonal basalt columns, shaped over millennia, form a unique interlocking series of steps found nowhere else in the world”.

“Like the columns, Bushmills Causeway Collection is forged in salt-laden air and mineral-rich water. It is the legacy of giants before and giants to come, with each layer building on the last.”

And to celebrate this special release and its rich Irish heritage, Bushmills collaborated with three renowned Irish artists to craft a short film that brings together words, music and images to reflect its home on the Causeway Collection. Irish spoken word artist Stephen James Smith used his poetry to bring to life the story of Bushmills accompanied by photography from Ruth Medjber and music by Kormac.

The film, inspired by the heritage and craft of Bushmills, celebrates connections between people, the whiskey and the land, as well as ”the creative connections that happen when people here come together”.

The distillery’s American Oak Cask Finish, the second in a series of innovative whiskeys from the new Bushmills Original Cask Finish range, maintains the company’s historic links with the US and Scotch-Irish distilling.

Bushmills and legendary barrel makers Kelvin Cooperage developed the American Oak Cask Finish, celebrating the amalgamation of two of the world’s great whiskey-making capitals, Bushmills and Louisville, Kentucky.

Colum continues: “The Cask Finish range is an exciting and innovative move for Bushmills. The series offers discerning whiskey drinkers an accessible introduction to the unique casks ageing the exquisite whiskey we have.”

The world’s oldest licensed whiskey distillery, Bushmills has a whiskey-making heritage dating back to 1608. The brand’s award-winning triple distilled single malt whiskey is among the world’s most prized. Whiskey from the distillery, now owned by Jose Cuervo of Mexico, is now distributed globally by Proximo in New York, an international innovator in brand marketing.



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