THE sixth annual Designer Genes sale at Shrewsbury Auction Centre saw a new female price record set for the Hereford breed, with 13,000gns paid for Pulham Diadem 6th from PRJ and LR Vincent, Pulham Market, Norfolk.
Following a bidding frenzy, the September 2020-born heifer was knocked down to A Whitfield, Wem, Shropshire.
A class winner at the virtual National Hereford Show 2021, it is by Pulham Ranger which sold to Ireland and out of Clipston Diadem M12.
In all, 13 lots of Hereford females from 12 consignors sold to average £5,645.77, with a clearance of 86 per cent.
