Tuesday, August 31, 2021
HomeAgri GlobalDrinksology Kirker Greer invests in global growth

Drinksology Kirker Greer invests in global growth

Rapidly growing premium spirits distributor and brand innovator Drinksology Kirker Greer, in Belfast, has announced the appointment of John Soden as chief commercial officer to support its global growth and distribution strategy.

John has extensive experience in the beverage industry and will come on board to develop the global reach and brand awareness of the Kirker Greer portfolio, which includes brands such as Jawbox Gin, Ginato Italian Gin and Bowsaw American Whiskey.

Having focused throughout his career on building premium and super-premium drinks brands in international markets, John

brings a wealth of experience in

the industry.

He has already managed the growth of many brands in North America, Europe, Asia and global travel retail.

Some of his previous roles include director at Pernod Ricard, managing director at Castle Brands, vice president strategy and development at Edrington, and vice president sales and marketing at C&C International.

Mr Soden said: “I am super excited to be joining the team at Drinksology Kirker Greer at such an important inflection point in the business.

“There are enormous growth opportunities in key global markets for their premium spirit portfolio with some of the brands already seeing success in Australia, South Africa, Germany and France.

“I also really look forward to working with such an enthusiastic and dynamic team.

“Drinksology Kirker Greer is such a unique drinks business, the Drinksology creative arm of the business really sets them apart from everyone else, having worked with some of the biggest brands and best bars in the world.”

Drinksology Kirker Greer significantly grew its global presence and sales in 2020, adding a distribution warehouse in the Netherlands, New Jersey and Cape Town to its network, along with offices in Italy to serve its European spirits division, Kirker Greer Spirits EU. Its spirits division also ended 2020 with a year-on-year increase in sales of over 83 per cent thanks to strong performances across Europe.

The online and multiple retail sector, entering into new markets such as South Africa, North America and Australia, sees several new brands occupying major shelf space in multiple retail channels.

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