Farm Shop & Deli Awards return for 2021

Awards SM Farm

Free to enter, the prestigious Farm Shop & Deli Awards, in partnership with The Grocer and sponsored by Garofalo and Food & Drink Wales, are renowned for supporting and celebrating local specialist retailers covering 12 categories and nine regions across the UK.

The 2021 Awards have returned, but this year they’re doing things a little differently by looking to shine the spotlight on those retailers

who deserve recognition in their region for their community support.

Why? Well over the past few months we have heard so many wonderful stories on how retailers have gone above and beyond to help their customers, staff, suppliers and communities during the Covid-19 pandemic.

These range from introducing new online ordering processes, drive-through farm shops, home deliveries, sourcing local suppliers and offering opening hours dedicated to key-workers and

‘at-risk’ customers – to name just a few.

For 2021 the awards are placing more emphasis on how specialist retailers have adapted their business and supported their community, staff and suppliers this year, rather than focusing on financial success.

The retailers will be judged by their region, and not category.

The awards are encouraging consumers and suppliers to nominate retailers worthy of winning via an online nomination form by October 31, with a chance to win a foodie hamper from Fortnum & Mason.

Nominated retailers will then be contacted in November and invited to enter via a quick and easy online entry form.

They’ll need to provide their contact information, upload an image of their team or shop front and answer two simple questions to tell the judges why they’re a worthy winner by December 31.

However, retailers do not need to wait to be nominated and can enter themselves by the same online entry form.

Both the online Nomination Form and Entry Form can be found on the awards website:

All shortlisted retailers will be announced in January and invited to attend the winners’ announcement live from the Farm Shop & Deli Show on Monday, April 12, at the NEC, Birmingham.

Here the ‘Commended’ and ‘Best in Region winners’ will be revealed, culminating in a wonderful celebration of the speciality


The award’s judges, headed by returning Chair of Judges Nigel Barden, food and drink broadcaster, are looking forward to supporting this year’s competition, and will score all online entries in January and February.


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