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Farmers’ chance to invest in future of livestock production

Farmers are being given the chance to invest in the future of livestock production, diversifying their own income streams while accelerating the drive to sustainable supply chains.

Breedr, the free herd management app which is transforming the beef sector, is opening up to farmer investors through a new crowdfunding campaign, offering traditional shares in a ground-breaking company.

“Since launching in 2019, we have grown rapidly and delivered significant improvements to the British beef sector,” explained founder Ian Wheal.

“We have more than 1,000 active farmers with 160,000 cattle registered on the platform.

“Nearly 4,500 animals – worth £3 million – have been sold through the Breedr marketplace since January 2021, with 96 per cent of listings achieving their asking price within four days.

“And in March we launched the world’s first long-term, minimum fixed beef contract, offering farmers confidence in investing for the future and the ability to borrow against their stock.”

Sarah Haire, from Dunbia, added: “The thing that really interested us was Breedr’s ability to predict growth rates throughout the supply chain and then ultimately predict when cattle are coming into us.

“That makes our planning and logistics much simpler and then ultimately much more efficient.”

The company has raised £5.2 million in funding to date through two large venture capitalist firms, and is now offering shares to farmer investors who are keen to secure a profitable, sustainable and low carbon future for the sector.

“Using our growth predictor graph, farmers can see which animals are performing well, and finish them at the optimum time,” explained Mr Wheal.

“This means they are finishing animals more quickly, in-spec, and with two tonnes less food than average.

“That’s a saving of more than 800kg of carbon per animal.”

Breedr’s KPI benchmarking tool enables producers to identify the most productive genetic lines, ensuring rapid and long-term improvements to their stock – whether

that’s breeding their own replacements or buying in from hand-picked calf or store suppliers.

“Our farmers are producing beef with 28 per cent less carbon footprint than the industry average, and we are now working to roll out more sustainable, data-driven supply chains,” said Mr Wheal.

“The opportunities available to farmers by taking better control of the supply chain and their data are tremendous. We want our producers to be part of building a profitable and resilient future.”

n To find out more or to take part in the CrowdCube fundraising campaign visit or call 01243 210286.

n Interested parties can invest upwards of £10 and receive shares in the same way as publicly listed companies.



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