Final call to find Supervalu Superstars

FLASHBACK: Pictured at last year’s grand finalé at Titanic Hotel, Belfast are Brendan Gallen, Head of Marketing, SuperValu; Andrew Smyth, overall winner SuperValu Action Cancer SuperStar 2018; Young SuperStar 2018 and Highly Commended, Brendan Morgan; and host Pamela Ballantine.

PEOPLE across Northern Ireland are being given a final chance to win a Bulgarian ski holiday, when they nominate their local heroes as part of the SuperValu SuperStars initiative. The major campaign, now in its fourth year, seeks to uncover and reward those who have gone beyond the call of duty to help people and communities in need.

In a new addition for this year, SuperValu has partnered with Balkan Holidays to offer all those that nominate a SuperValu SuperStar the chance to jet off on a ski holiday for two to Sofia, Bulgaria. All that’s asked is to share their story of Northern Ireland’s most inspirational individuals. The overall SuperStar will also receive £1,000 for themselves and a £1,000 donation to a registered charity of their choice and each finalist will receive SuperValu vouchers.

The deadline for entries has been extended to Friday, September 20.

Building on the success of last year’s event, SuperValu SuperStars will help to capture the inspiring work of people across the whole spectrum of Northern Ireland society.

This year’s five award categories include; ‘Young SuperStar’, ‘Fundraising SuperStar’, ‘Unsung SuperStar’, ‘Community Group SuperStar’ and ‘Social Enterprise SuperStar’, with the Overall SuperValu Superstar 2019 being selected from the category winners.

Finalists will attend a glittering award ceremony in Titanic Hotel on Thursday November 21, hosted by Pamela Ballantine.

Commenting on the initiative, Brendan Gallen, SuperValu Head of Marketing, said: “Many inspirational people have already been nominated but we’d like to give people one final chance to nominate those they feel deserve a moment in the spotlight.

“From adults to kids and social enterprises to community groups, we know there are an incredible number of inspirational individuals and stories out there. Our aim is to shine a spotlight on every corner of Northern Ireland, so, if your friend, family member, neighbour, work colleague or someone in your community deserves recognition, this is your chance to give them their moment in the spotlight.”

Last year hundreds of nominations were received, with over 30 inspiring individuals honoured as finalists at the grand finale event at Titanic Hotel. Andrew Smith from Dungiven, who took home the coveted title of Overall SuperValu Superstar 2018, was recognised for his exceptional fundraising achievements, spanning almost a decade and raising a total of £90,000 for a number of regional charities

Brendan Morgan, a 12-year-old from Crossgar, was named Young SuperStar, as well as being highly commended for the care he provides to his mother. His mum, a single parent who suffers from a serious debilitating illness, nominated him for the award to recognise his selfless character, which is inspiring at such a young age.

Other winners included Unsung SuperStar Leisa Smith, a photographer from the North West who donates her spare time to the Lavender Suite in Altnagelvin Hospital, where she offers her photography services to families who have lost their children at birth. Tracy Collins from Cookstown, chairperson of Team Aspie, picked up the Community Group SuperStar award for her work in her local community to support young people with autism and Asperger’s.

SuperValu SuperStars media partners are The Sun and U105. The initiative is sponsored by Action Cancer, Denny, Dove, Kinder Ice Cream, Philadelphia and RiverRock.


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