THE search for the winner of the 2019 BETA Lorinery Display Competition is almost over as the five finalists in the national challenge are revealed. Cornish Saddlery, of Helston, Cornwall; Barnstaple Equestrian Supplies, of Devon; Aivly Equine, Pet & Country Store, of Ringwood, Hampshire; Hertfordshire-based Olivia Turner Equine Behaviour and Bitting Consultant and Colne Saddlery, of Cheltenham, have been shortlisted for this highly prized award.
Open to all retailers – bricks-and-mortar and online – the competition, supported by the Worshipful Company of Loriners, seeks to encourage high standards of lorinery displays in terms of appearance and information provided. Customers rely on knowledgeable support and advice when looking to make lorinery purchases and a well-thought-out display can be of great benefit in helping riders to understand the importance of a well-fitting bit that is both suitable and sensitive to their horse’s needs.
“We have had a fantastic response to the competition,” said BETA executive director Claire Williams. “Retailers have clearly put lots of time and effort into their displays and it certainly shows! There are elements of lorinery that are often misunderstood and we feel that this initiative is a great way for retailers to educate consumers in a really engaging and appealing way. A huge well done to everyone who took part and our congratulations to our finalists.”
The search for a winner – who will receive a £250 shopping voucher to spend on lorinery stock from a trade supplier – has been underway since the summer, with an independent panel of judges considering all entries. This included the submission of photographs and a period of mystery shopping.
Members of the equestrian industry will see the winner crowned at the annual BETA Gala Dinner on Monday, January 20, as part of the BETA Business Awards 2020.
Lorinery refers to all metal used on and around a horse, including bits, stirrup irons, metal mountings for bridles, saddle trees, harness and buckles.