Wednesday, October 20, 2021
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Finnebrogue grows supply contract with six new listings for Asda

Downpatrick-based Finnebrogue Artisan has won a supply deal with Asda to produce three new meat products and three new plant-based products, which will be available in over 250 stores across the UK.

The plant-based products will form part of Asda’s innovative plant-based range and will include Extra Special Vegan Halloumi Balls, a Plant-Based Fish Fillet and a Plant-Based Katsu Kiev.

The Plant-Based Fish Fillet has been created as a no compromise direct substitute for a real fish fillet, using the latest food technology to provide the taste and texture of fish, whilst the plant-based Katsu Kiev is an extension of the best-selling vegan garlic kiev currently stocked by Asda.

Finnebrogue’s relationship with Asda began in 2014 with the supply of Extra Special sausages and has grown over the years to include an innovative plant-based range as well as butchery items and Extra Special products.

The three meat-based products include Extra Special Currywurst Sausages and Extra Special Limited-Edition Pork, Cheddar, Chilli & Leek Sausages, which join the Extra Special range and a brand-new line with the Butchers Selection Maple Breakfast Squares.

The Maple Breakfast Squares are set to provide an exciting alternative to the standard pork patties traditionally used in breakfast meals and are exclusive to Asda.

Laura Wills, New Product Development Manager for Finnebrogue, said: “We are delighted to grow our supply contract with these plant-based and butchery items for Asda.

“The extension of our vegan plant-based range gives Asda shoppers the opportunity to sample non-meat alternatives without compromising on taste or texture.”

Laura added: “Our new products have been designed with the Asda shopper in mind and allow families to make more informed and healthy choices when trying to reduce their meat consumption.

“The additional meat products complement the existing Extra Special range and offer shoppers the chance to try something a bit different when it comes to winter flavours.”

Emma Swan, Asda’s Buying Manager for NI Local, added: “The commitment of Finnebrogue to creating such innovative and delicious products allows us to keep things fresh and exciting for our shoppers without compromising on taste or price.

“These six new products are sure to be popular amongst meat lovers and vegans alike.

“We’re delighted to develop our relationship with Finnebrogue and bring six new lines, five of which are exclusive to Asda, from a local supplier to the rest of the UK with the confidence that Asda shoppers will love the new additions.”

The Extra Special Vegan Halloumi Balls, Plant-Based Fish Fillet, Plant- Based Katsu Kiev, Extra Special Currywurst Sausages, Extra Special Limited-Edition Pork, Cheddar, Chilli & Leek Sausages, and Butchers Selection Maple Breakfast Squares are available now in selected Asda stores.



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