First ever Irish Moiled virtual sale

MOILED SALE RI Farm

AN exciting online event will see the first ever open-auction sale of elite Irish Moiled cattle. The virtual timed auction will start today (Thursday, September 24) at noon and will end 48 hours later, on Saturday, September 26.

With a reputation for quality and distinction, this native cattle breed has increasingly gained interest from all over the globe during the past few years.

And, in appointing Harrison & Hetherington to conduct this sale, it allows the Irish Moiled Cattle Society to provide a platform for its breeders in all three constituencies it serves, Great Britain, Northern Ireland and the Republic of Ireland, to sell cattle of elite quality to established herds and potential new breeders.

The Irish Moiled Cattle Society is proud to work with Harrison & Hetherington to deliver this first-time public sale, with an entry of a 38 head – 26 females and 12 males.

Entries in the sale will be from all three constituencies.

Brian O’Kane, Chairman of the society, commented: “This is an elite sale with some of the absolute best Irish Moiled Cattle in the world.

“We chose H&H because they are the best at what they do. We are confident that they have the knowledge, and with the breed experiencing a surge in demand, we wanted a company that would know how to handle the sale and support us in the most professional way.”

One of just a few surviving native breeds to the island of Ireland, the Irish Moiled is gaining attention from beyond Britain’s shores.

They are hardy, medium size cattle, a dual-purpose breed reared for both milk and beef. They also boast a long life which sees them calve well into their teens. This premium beef is notably in high demand for its marbling and fine flavour.

The Irish Moiled Cattle Society has been at the forefront in protecting the unique genetics of the breed and a certification scheme which verifies the cattle as 100 per cent Irish Moiled pure bred includes DNA parent profiling.

This assures sale confidence in buyers, wholesalers and bidders as all animals offered for sale will have full registration status or pending for young calves.

Brain continued: “It is a niche market that is currently growing. People are going back to native breeds which are easy to look after, easier to calve and are milkier animals. This is because the breed remains true to its native traits, and so has many big selling points such as being naturally polled and being a great mother.

“With the current emphasis on the environmental impact of farming, this breed can offer a fantastic opportunity for environmentally conscious farmers to thrive in the industry. Its ability to out-winter and fatten on a grass-based system, coupled with its highly marketable appearance, make it an attractive opportunity. Happy bidding.”

The sale will be an exciting event for the autumn calendar for breeders looking to build up their herd. In another first, last month saw Irish Moilie semen exported out to New Zealand and Australia, which is further evidence of the expanding demand and of these unique genetics being sought-after all over the world.

The top-class quality and traditional pedigree of the cattle means H&H is delighted to be offering its 150 years of experience to hold the sale on behalf of the breed society.

Heather Pritchard, Pedigree Sales & Marketing Manager at H&H, said: “We’re really looking forward to this auction. At H&H we are proud of our ability to consistently deliver firsts in our field, whether it’s the first time bringing a full pedigree breed to public auction or it’s implementing new technological solutions to the industry.

“As much as being there in person is a big part of the atmosphere and process of pedigree livestock trading, we’re actually able to reach more potential bidders with this format of a virtual sale. We’ve worked really hard to make sure that we are offering the best possible platform to provide the breeders, society, vendors and auctioneers with the confidence to take part, and to achieve successful sales of the cattle.”

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