Tuesday, September 21, 2021
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Food distributor GM Marketing expands

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Belfast-based food business GM Marketing has expanded and created 18 new jobs.

A recent recruitment drive has bolstered the sales, marketing, operations and finance teams.

Managing director Gerard McAdorey says the business doubled in size and is investing now to build the team, infrastructure and systems to support its future growth ambitions.

Focusing on core grocery and non-food categories, GM Marketing has a varied portfolio spanning food, beverage, baby, household, and foodservice brands – with the addition of several own-label products on behalf of their customers.

The brand portfolio includes well-known household names such as Fox’s Biscuits, Tilda Rice, Nando’s, Filippo Berio and the most recent addition to the portfolio, Yazoo, following a successful competitive pitch process for the FrieslandCampina contract in Ireland.

Mr McAdorey said: “We’re delighted to be in a position to invest in new job opportunities and to support the local economy in what has been a really challenging time for everyone.

“But more than that, it’s great to welcome everyone back to the office in a safe environment, finally have the opportunity to celebrate our wins as a team, and importantly focus on the next phase of growth.”

With 21 years’ experience of building brands in the UK and Ireland, GM Marketing, he added, also has an ever-growing own brand range which includes household fragrance brands The Celtic Collection and Home Essence, along with Free’ist, a low sugar, better for you snack range and the recently acquired Favourit Foods, Ireland’s oldest herbs and spices brand.

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