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Forest Feast in new deal with Waitrose

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By SAM BUTLER

Snacking brand Forest Feast has launched a new range of 60 per cent Cocoa Dark Chocolate Dipped Fruit at Waitrose.

The launch comes for Forest Feast, which is based at Craigavon in County Armagh, at a time when more consumers are looking for healthier snacking options.

The new Forest Feast range is vegan-friendly and gluten-free, and made with real chunks of sustainably sourced fruits.

There are three Dark Chocolate Dipped Fruit variants – Sour Cherries, Mango, and Mountain Figs.

Bronagh Clarke, Forest Feast’s marketing director, says: “We have seen chocolate dipped fruit gain huge traction in the US and so it’s only a matter of time before it lands here in the UK in a big way – home-made options are already popping up all over Instagram and Pinterest.”

She adds: “The trajectory of healthier snacking options has been on the rise for a while, which has seen huge innovation in the category – but nothing like this.

“We’re really excited to see this range land in stores. As the only 100 per cent vegan and gluten-free option out there in dipped chocolate fruit, we’re going to really deliver for shoppers and hopefully in turn grow the category too.”

Forest Feast’s Dark Chocolate Dipped Fruit range is launching into Waitrose with an RRP of £3.50.

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