Wednesday, October 27, 2021
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Global recognition for Belfast plant-based pioneer

By SAM BUTLER

Darlene McCormick, the founder of That Protein in Belfast, a leader in innovative plant based super powders, has been named ‘Best Plant Based UK Business Strategist’ by a global food and drink magazine.

Darlene gained the impressive accolade by the influential LUXlife magazine in its annual food and drink awards.

The recognition comes as That Protein enjoyed success in the annual Nourish Awards.

The company gained a silver medal for a unique high protein porridge in the annual Nourish Awards for the UK’s best health foods.

Another local company, Crawford’s Rock Seaweed Company, from Kilkeel, also gained a silver award in Cupboard Essentials and Ingredients for its Seaweed Seasoning with Toasted, Nori, Pepper Dulse, Chilli and Sesame Seeds.

That Protein won silver in Breakfast Foods and Drinks for its Blissful Double Choc Protein Porridge – it’s the fourth year in a row that the company has won a Nourish Award.

The porridge was launched late last year. The company is owned and managed by clinical nutritionist Darlene McCormick.

Crawford’s Rock was formed by Michelle Wilson and has also recently won a UK Great Taste three-star award.

In 2017, the Nourish Awards were launched to celebrate a new generation of health foods in the UK – meeting current consumer demand and advocating a healthier lifestyle.

The aim of the awards is “to help and support health food brands and businesses by providing the recognition they deserve, which can help with getting that crucial investment, open doors

to supermarkets and ultimately get product off the shelves”.

Now the UK’s leading health food award, entries are judged by an expert panel of nutritionists, health and food industry experts. Their role is to look for real and natural food products, with most of the categories accepting gluten free options alone.

The awards were founded by Diana Murphy in 2018 – mum, foodie and entrepreneur. Diana is a coeliac and has been working in the free-from industry for a number of years as a marketer, influencer

“People often ask me why I started the Nourish Awards. It was the result of my personal journey with food and also my work in the free-from and marketing industry.

“Having coeliac, difficulties with dairy and some major issues with sugar balance, a brush with pre-diabetes, fertility, IVF and hormonal problems took me on a journey of discovering food and learn more about nutrition and how our bodies work.
“My aim was to find the best products, by working with the best judges to provide that all important recognition great businesses and products deserve.

“They teach us that we always have a choice and take the healthier option.

“It’s my mission to play my part in small way and help businesses to succeed.

“Winning an award might help with getting that crucial investment, open doors to supermarkets and ultimately get your product in front of consumers and off the shelves.”

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