Thursday, October 28, 2021
HomeBusinessGM Marketing acquires Belfast’s Favourit Foods in spicy deal

GM Marketing acquires Belfast’s Favourit Foods in spicy deal

Brand-building distributor GM Marketing has acquired Belfast-based herbs and spice producer Favourit Foods.

Established in 1914, Favourit is Northern Ireland’s oldest manufacturer of herbs and spices, supplying Irish retail and foodservice sectors for over 100 years with quality food ingredients.

Owner of Favourit Foods, Sean McCrory, says: “The brand has been a much-loved part of our family now for over 10 years, but the time was right to pass it onto a partner who will accelerate its growth and drive it into the next phase.

“We’re delighted GM Marketing have adopted the brand and I have no doubt they’ll achieve great success across many markets.”

Commenting on the news, GM Marketing’s managing director Gerard McAdorey adds: “We’re absolutely delighted to complete the acquisition of Favourit and welcome the team on-board.

“The brand has so much heritage and history steeped in Belfast; it was an opportunity we couldn’t pass by.

“As a business, we are already supplying herbs and spices to market-leading retailers in Ireland, so this is a natural next step in the development of our business strategy and future growth plans.”

The business venture is positive news for the Northern Ireland economy as a new production facility is planned for north Belfast and will be supported with investment in people, infrastructure, and equipment, creating 12 new jobs.

Mr McAdorey continues: “At a time of economic uncertainty, we’re delighted this venture allows us to invest in creating new job opportunities within the local area.”

Brexit has also been a driving force in the decision for Mr McAdorey. He said: “With the complexities surrounding Country of Origin because of Brexit, being a manufacturer and providing Irish produce within Ireland is now key.

“While this may be our first move into manufacturing, it certainly forms part of a long-term strategy for our future growth plans.”

With established distribution hubs in Belfast and Leeds, Favourit will benefit from the experienced commercial team within GM, which will drive the brand into new territories and customers across the coming months, with marketing plans already in place to relaunch the brand later this year.

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