By SAM BUTLER
Healthier snacking brand Acti-Snack is making its debut into the breakfast category with the launch of two new healthy plant-based granolas.
It is set to meet the demand for more natural and nutritious breakfast options that deliver on taste in a growing category.
The breakfast category has seen continued momentum +2.9 per cent year on year as consumers spend more time at home.
As a nation we are seeking out better choices that deliver on taste and have honest health credentials.
Bronagh Clarke, Marketing Director at Forest Feast, said: “For many people breakfast is the most important meal – a chance to fuel for the day ahead and pack in as much good nutrition as possible.
“Consumers are always telling us they want more choice – something packed with good honest ingredients and still tasted great to power them through the day.”
Continuing Bronagh says: “We set out to create granolas that were plant based, high in protein and low in sugar without the use of artificial sweeteners.
“We worked with performance nutritionists and health minded consumers to hit the right mix of nutrients and to deliver a great tasting start to the day.
Our High Protein Peanut Butter Granola is made with 30 per cent Real Peanut Butter, tapping into the explosion in peanut butter as a flavour and protein source.
“Each bowlful has 23 per cent protein as well as being a source of fibre, iron, magnesium, and potassium.
“Our Keto Dark Choc Almond Granola taps into the demand for low sugar and lower carb products.
“The Keto trend has been steadily gaining momentum amongst those looking to burn fat, improve lean muscle mass or those seeking out low sugar diets.
“The market is predicted to increase +5.3 per cent CAGR by 2027.
“Keto products are typically full of sweeteners as well as being at a steep price premium, but we have worked to keep the products natural and the price accessible for everyone.
“We are excited to bring these two products to market and are confident they will deliver for consumers and drive incremental category growth.”
Acti-Snack granolas are all batch-made locally in the companies dedicated granola roasting site in Craigavon, County Armagh.
The products are launching into Ocado in November with other retailers following.
Acti-Snack is owned by Kestrel Foods Ltd, a family run business at the forefront of the market for premium and healthy dried fruit, nuts, seeds, snacks and granolas.
The multi-award winning business handcrafts everything onsite at its Northern Ireland base, exporting to 26 countries worldwide.
Kestrel Food Ltd has a customer base which includes retail, foodservice and e-commerce. Kestrel Foods is committed to working with suppliers who share their vision and values for sustainable supply.