Hovis donates loaves to help those in food poverty

Hovis has committed to doubling it’s donations of loaves to charities through FareShare in 2021.

The additional loaves will be the Hovis Best of Both recipe, which is now rich in Vitamin D to help support the immune system.

The additional 250,000 loaves are enough bread to make 2.5 million sandwiches in 2021 on top of the existing annual donation of 250,000 loaves from the brand.

The bread is being donated in partnership with the charity FareShare, the UK’s longest running food redistribution charity, which, along with Hovis, also supports the Marcus Rashford Child Food Poverty Taskforce.

The new Best of Both loaf is rich in Vitamin D which helps to support the immune system1.

Health and immunity remain at the front of minds and the benefits of Vitamin D are believed to be even wider than just maintaining bone and muscle health and helping the normal function of immune systems.

As such, Public Health England (PHE) has set out a recommended daily intake for Vitamin D1 of 10 micrograms.

Nina Shanahan, Head of Marketing, said: “With the figures for child food poverty increasing, we’re committed to continuing the work we are doing with FareShare and the Taskforce to tackle

food poverty. We are pleased to increase our support not only to provide tasty bread but to provide more bread that has nutritional ingredients such as Vitamin D.”

Marcus Rashford, MBE, said: “Hovis’ commitment to supporting those children most affected by hunger is the reason I invited them to join the Child Food Poverty Taskforce.

“The active steps Hovis has taken to help cover deficits with great quality product is brilliant and I can’t thank them enough.

“The inclusion of Vitamin D into the product also guarantees children are getting the vital nutrients they need.”

Lindsay Boswell, CEO FareShare, said: “Huge thanks must go to Hovis who have stepped up to support vulnerable communities across the country with bread at a really challenging time.

“This donation is very welcome and FareShare will be distributing these loaves to the many thousands of charities across the UK that remain open to provide a lifeline to those most vulnerable communities throughout 2021.”