Hovis is to continue to support the Child Food Poverty Task Force by working with Marcus Rashford MBE (pictured) and celebrity chef Tom Kerridge to help provide the nation with tasty, accessible recipe inspiration.
Their national food education programme, Ful Time, aims to make sure no child goes to bed hungry by promoting dishes that can be created using the Government’s Healthy Start vouchers to help remove the stigma of food poverty.
A proud member of Marcus Rashford’s Child Poverty Task Force and partner of FareShare, Hovis is also sponsoring Full Time. The brand will be supplying the initiative with its Best of Both loaves, recently re-launched with a new recipe that’s rich in Vitamin D to help support the immune system.
As Hovis brand ambassador, Tom Kerridge is set to create five recipes featuring Best of Both, inspiring families to make this wholesome Hovis loaf go further. Health and immunity remain at the front of minds and the benefits of Vitamin D are believed to be even wider than just maintaining bone and muscle health and helping the normal function of immune systems.
As such, Public Health England (PHE) has set out a recommended daily intake for Vitamin D1 of 10 micrograms.
The brand has continued to support the food redistribution charity FareShare since the pandemic started.
In January 2021, Hovis committed to donating 250,000 loaves of Best of Both to FareShare – enough to help families living in food poverty make 2.5 million Best of Both sandwiches – as part of its plan to double the overall number of loaves it donated to FareShare in 2020. Many families facing food poverty are eating to survive, rather than thinking about fun or nutritious meals.
So together, Tom and Marcus hope the campaign can help those most vulnerable by teaching them food skills that allow them to live healthier, improved lives.
They will provide the nation with 52 inspiring recipes in total, one released each week, created with three aims in mind: to be low cost, substantial and easy to make.
Each meal will be launched with an exclusive recipe card, distributed in a select number of supermarkets and schools, as well as a cookalong video with Tom and a celebrity guest.
Tom said: “Marcus and I are super proud to be working together, with the support of brands like Hovis Best of Both, to spread the message of how easy simple cookery can be, for even the most inexperienced of cooks.
Marcus said: “Following Government investment into Healthy Start it was important to me that we demonstrated the power in collaboration. We needed to come up with a creative project that really engaged children most in need, preparing them for what adult life has to offer, whilst also attracting all children to break down stigma around usage of the vouchers”