Hovis is working in partnership with one of the UK’s most-admired chefs, Tom Kerridge, to launch its new Bakers Since 1886 range.
The delicious new variants include two tasty flavours of expertly created half cob loaves, as well as Premium Burger Buns and tasty mature cheddar Cheese Topped Rolls.
The new half cob loaves have been baked using a 36 hour starter dough for delicious flavour and contain no artificial preservatives.
The loaves are cut into thick slices, making them perfect for the ultimate deli sandwich or delicious toastie. Offering White and Seeded variants, the new loaves will be available in Tesco and Asda this month.
Just in time for the BBQ season, the Premium Burger Buns have been designed with the ultimate burger in mind.
The soft buns have been created using Hovis expertise, meaning they stay perfect to the last bite, providing the ideal partner for your burger of choice. They will be available in Asda from this month.
Tom will partner with Hovis to help celebrate the new Bakers Since 1886 range launch in a number of different ways – from showcasing the tasty Premium Burger Buns in a national alfresco dining roadshow, to encouraging the nation to bring back the beloved toastie using the brand’s delicious new loaves.
What’s more, Tom and his team of executive chefs have selected the Premium Burger Buns to supply The Butcher’s Tap & Grill in Marlow, his premium butcher and grill restaurant.
Kicking off the campaign, the renowned British chef is set to star in Hovis’ new TV advertisement to support the launch of the range, appearing on screens across the country from mid-May.
Driving the shared passion and enthusiasm for great food, Hovis is also proud to sponsor ‘The Pirate Ship’, a new podcast collaboration between Tom Kerridge and radio, podcast and TV presenter Chris Stark – where weekly celebrity guests and plenty of audience participation will see amazing food and drink put at the heart of every episode.
Tapping into the nation’s love of a great sandwich, Tom and Chris will invite weekly listeners to send in their weird and wonderful toasted sandwich recipes.
Tom will also inspire the nation to get creative with the humble toastie, recreating his favourite masterpieces in his kitchen using Hovis’ new loaves as he and Chris ‘Raise a Hovis Toastie’.
n The Pirate Ship with Tom Kerridge and Chris Stark will be available in May via all major podcast platforms as well as www.tomkerridge.com