Howard Fulton Tractors make it a double in Dealer of Year award

ABOVE: James Fulton, Howard Fulton and Gerry Carvill with models from the Schaffer range.

NOTHING succeeds like success – it’s a very old saying but that has certainly been the case for Howard Fulton Tractors, Dungiven, after recently receiving Schaffer Dealer of the Year in the UK for the second year in succession, and are now newly appointed Schaffer distributor for all Ireland.

As anyone in business will tell you, these things don’t happen by accident. It’s down to hard work, good service and back-up, dedicated staff and most important of all, a quality product.

Schaffer made the change from having a number of franchises to focussing all distribution and servicing by one, centralised dealer a few years ago. This change in their business model saw the Schaffer brand grow massively in the UK and Ireland with Schaffer now being a front runner in the loading shovel field.

Offering an extensive range of 21 machines, Schaffer have a machine for every task and eventuality. The design and engineering involved in these hydrostatic machines is ahead of its time with excellent forward speed and a central pivot steer making Schaffer the most versatile loading shovel on the market.

And it’s not just in the agricultural sector that Schaffer have made an impact, there are a number of machines working effortlessly in various renewable energy sites across the country, within construction and ground care with it being clearly proven every day that there is no job too big for a Schaffer shovel.

When asked to comment on the continued growth of Schaffer, Howard Fulton said: “When the overall figures are calculated, 2020 will probably have been even better than the previous two years for Schaffer sales in Northern Ireland. Where other popular brands of loading shovels may have been the ‘go to’ option for farmers, Schaffer has quickly established itself with its reliability and build quality being a key selling point.

“Most farmers don’t buy solely on price nowadays – back-up and service is their main priority and this is, undoubtedly, what has made H Fulton Tractors one of the top agricultural machinery dealers in Northern Ireland.

“We insist on a customer demoing a machine for themselves. That’s when they get to see just how good Schaffer is and how versatile each machine is, it generally makes the salesman’s job very simple.”

Howard went on to describe how he has customers who are now on their third Schaffer machine with little to no parts needed by each one.

The distribution process will be carried out by Schaffer Ireland, a subsidiary company of H Fulton Tractors.

Howard Fulton said: “Now that Brexit has come and gone, we will be using our subsidiary company Schaffer Ireland for the distribution process which officially kicks off on January 1, 2021.

“H Fulton Tractors will still be looking after Northern Ireland and Donegal for Schaffer sales and service. There are a number of very successful Schaffer dealers already in RoI and our plan going forward, is to expand and increase that. We will be spending a lot of time getting to know dealers and rest assured, those with only the best reputation for customer care and service will be brought on board.”

Fulton mentioned that full training and servicing courses will be organised for all new dealers and staff coming on board along with visits to the Schaffer factory to appreciate fully, just how elaborate Shaffer is.

n To celebrate this latest chapter in Schaffer’s success story, there will be a number of special deals on offer from January onwards with details being released in due course.


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