LAMMA Show has re-leased an innovative new digital machinery platform, ‘LAMMA365’.
The ground-breaking devel-opment – the first of its kind in agriculture – is set to become an indispensable resource for UK farmers and contractors wanting to compare and review any type of agricultural machinery.
The platform brings all facets of farm machinery together in one convenient place. It contains the latest news and industry trends, independent product re-views, videos, podcasts, webinars and a directory of leading manufacturers, including CASE IH, Fendt, John Deere, Keenan, Krone, KUHN, New Holland and Texa. Since its recent launch, the site has already recorded nearly 30,000 page views and 6,000 users.
New features are being added all the time, including a dealer locator and a review comparison tool.
The new comparison tool can compare LAMMA365’s reviewed machinery and technology side by side. With just a couple of clicks, users can see how specs stack up between comparable machinery, compare pros and cons and view verdicts to help support users’ buying decisions.
Users will be able to compare tractors, loaders, ATVs and 4x4s, harvesting equipment, tillage equipment, application equipment and grassland and forage equipment.
Having been built with farm-ers and contractors in mind, LAMMA 365 provides a fully customised experience by allowing users to select and save topics of interest. Users are then notified about the latest news and reviews they most want to know about.
Categories include tractors, loaders and farm vehicles, equipment for grassland and
forage, arable and root crop, applications and live-stock, workshop and farm infrastructure and precision farming. By providing buying tips, user stories and product comparisons, it makes so-urcing the right machinery easier for customers, and readily connects buyers with sellers.
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