This Christmas season is set to be one like no other, and this year Lidl Northern Ireland is hoping to brighten spirits (and budgets) by giving shoppers the chance to win their entire Christmas shop for just £1 by purchasing a ticket to the retailer’s annual Trolley Dash in aid of charity partner, NSPCC Northern Ireland.
Tickets went on sale on Monday, November 16, across all 40 stores nationwide for two weeks only.
Winners will be challenged to a ‘Supermarket Sweep’ style dash around their local Lidl store to grab as much of their Christmas shopping as possible in just two minutes.
One hundred per cent of the proceeds from the ticket sales will be donated to Lidl Northern Ireland’s charity partner, NSPCC, whose mission is to fight for every childhood.
Operating three service centres in Belfast, Foyle and Craigavon and two Childline bases in Belfast and Foyle, NSPCC Northern Ireland supports children right across the region and works to prevent abuse, help rebuild children’s lives and support families.
Now in its sixth year, the successful initiative is one of the most important local fundraising activities of the year, according to Lidl Northern Ireland’s Head of Sales Operations Gordon Cruikshanks.
He said: “Trolley Dash is Lidl Northern Ireland’s flagship event to raise vital funds for our charity partner NSPCC Northern Ireland and our customers look forward to it every year.
“Over the past three years, Lidl has raised over £420,000 for NSPCC Northern Ireland with £97,678 raised through Lidl’s Trolley Dash last year alone.
“Not only do customers get the chance to go ‘wild in the aisles’ and bag their Christmas shopping on us, but it’s a chance for shoppers to support the work of NSPCC Northern Ireland at a crucial time of year.
“Christmas may be a difficult time for many, and Lidl Northern Ireland is looking forward to rewarding 40 lucky shoppers to help make Christmas that bit easier, whilst also supporting the important work carried out by NSPCC across Northern Ireland.
“With tickets priced at just £1, that’s definitely a Lidl bargain!”
Every Lidl store across Northern Ireland will pick one winner at random to complete a dash in their store.
Joanne McMaster, Supporter Fundraising Manager at NSPCC Northern Ireland, said: “I would like to thank Lidl Northern Ireland for their incredible, ongoing support.
“We’re delighted to be part of the Trolley Dash initiative again this year and to benefit from the significant funds raised by generous Lidl shoppers across Northern Ireland. Christmas is already a difficult time for children suffering abuse, neglect and poor mental health.
“For many, being at home for the holidays is a terrifying thought. This year of course, the festive season follows months of uncertainty in which calls to Childline about mental health and anxiety have increased, and in which calls to our Helpline from adults worried about child welfare have also risen.
“Children have been the hidden victims of this pandemic and they urgently need their voices heard.
Our Childline service is here for them every day – even on Christmas Day.”
The Lidl Trolley Dash will take place in all 40 stores across Northern Ireland on Saturday, December 12.
Lidl Northern Ireland and FareShare have also announced a Christmas food appeal launching in stores across the Province on Thursday, December 3.
Lidl Northern Ireland is appealing to customers who would like to purchase an extra tinned or long shelf-life product to leave it in a dedicated trolley in stores. Donations will then be distributed through FareShare to local charities and food banks.