LMC delighted to continue its sponsorship of Balmoral Show

THE Livestock and Meat Commission (LMC) is delighted to confirm sponsorship of four competition classes at the forthcoming Balmoral Show.

Looking forward to making a return to Balmoral Park, LMC marketing and communications manager, Lauren Patterson said: “Balmoral Show is undoubtedly one of the major highlights in the agricultural calendar and LMC is pleased to continue its sponsorship of this important event. Preparations are well underway for LMC’s return to Balmoral Show which will take place across four days, Wednesday – Saturday, May 10-13.

“LMC’s programme of sponsored events will begin on Friday, May 12 with the return of the sheep interbreed pairs championship and the beef interbreed champion of champions.

“Saturday, May 13 is also shaping up to be a busy day with a jam-packed line-up of LMC-sponsored events taking place.

“To start the day the LMC team will be over at the sheep rings for the sheep young handlers competition.

“In the afternoon the team can be found at the cattle rings for the beef group of five championship with LMC sponsoring the native breed and continental breed categories.”

While these sponsored events are going on the LMC stand will also be a hive of activity. Lauren added: “Balmoral Show affords LMC a valuable opportunity to engage with consumers and our producer and processor stakeholders to discuss topical issues across the Commission’s wide and varied workstreams. LMC staff will be on hand at our stand for the four days of the show.”

Confirming that LMC will return to its usual prominent location, stand B4 opposite the main arena, Lauren said: “Following positive feedback on the reconfiguration of our marquee last year, we have again decided to incorporate live interactive cookery demonstrations which boast the world leading credentials of Northern Ireland Farm Quality Assured beef and lamb.

“Cookery demonstrations will take place at our stand each day, with an outdoor covered seating area available for visitors to relax, enjoy the demonstrations and sample some tasty dishes.

“Inside the stand there will be an educational games area for children and an opportunity to speak to staff.

“With lots going on we have no doubt that again this year Balmoral Show will provide an excellent opportunity for LMC to showcase the myriad of activities that the organisation undertakes on behalf of the Northern Ireland beef and sheep sectors.”