Wednesday, December 8, 2021
HomeBusinessAgri NewsMash Direct listed by Marks and Spencer

Mash Direct listed by Marks and Spencer

Mash Direct, Northern Ireland’s leading producer of vegetable dishes, has secured a listing of eight of its farm-fresh, convenient vegetable products on the shelves of 18 M&S Irish stores.

The products available include Mash Direct Mashed Potato, Mashed Turnip, Carrot & Parsnip in regular and single servings as well as Green Cabbage and Potato Cakes.

Mash Direct is a sixth generation farming family business in Comber, County Down, currently owned and run by Martin and Tracy Hamilton and their sons Lance and Jack.

Over the past 25 years, from the initial dream of making traditional ‘Ulster’ Champ for convenience in 2004, the Hamilton family has grown Mash Direct into a national household brand, employing 245 people and serving up over 50 product lines.

Speaking about the new listing, Lance Hamilton, sales director at Mash Direct, comments: “We are very proud to have achieved a listing in M&S stores across the island of Ireland.

“We look forward to working with M&S Irish stores and having our Irish, 100 per cent gluten-free, ‘field-to-fork’, vegetable accompaniments range that is locally grown on our six-generation family farm sit proudly on their shelves.”

The Hamilton family developed a small industrial kitchen on their farm to capture a traditional cooking style, specially designing and building a number of pieces of equipment, including a unique masher and steam cooker.

The bespoke equipment ensures that the vegetables can be steamed gently to retain optimum nutrients and capture the fresh harvested flavour and texture.

Each dish is gluten-free and free from artificial flavourings and colourings.

Mash Direct produces over 50 farm fresh products, 23 of which have won Great Taste Awards.

From innovative creations, like Mashed Potato, Green Cabbage, and Potato Cakes, to traditional classics, like Carrot & Parsnip Mash, there are Mash Direct products for every occasion.

All products are cooked to perfection and are the ideal accompaniment to individual home cooked meals, Sunday lunches or family celebrations. Suitable for microwave and oven heating.



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