The Maxol Group has unveiled a carbon emissions offsetting programme that aims to support a number of green initiatives both at home and globally.
It involves the planting of 10,000 trees across the island of Ireland, and local community and global projects designed to offset carbon emissions, including fuel emissions.
The programme is being launched to help balance out the environmental impact of Maxol’s new Premium fuel range that is being rolled out across its network.
Maxol Premium is a better fuel option for the environment with fewer pollutants and contains a deposit control additive that reduces build up in the engine, while improving power and acceleration.
Launched in conjunction with international sustainability company GreenPrint, the programme is the next step in the forecourt retailer’s journey towards reducing its carbon footprint.
Maxol’s Carbon Neutral Programme purchase offsets across a variety of global carbon offset projects to neutralise your environmental impact.
For every litre of Premium fuel you buy at Maxol, the company calculates your carbon emissions and offsets them at 100 per cent through investments in certified carbon offset projects around the world and local environmental initiatives across the island of Ireland.
In addition to this, 10,000 trees will be planted in Ireland over the next two years in collaboration with Trees on the Land Initiative.
Brian Donaldson, CEO, Maxol Group, commented: “Environmental issues have never been so pertinent and all of our green initiatives, including the recent launch of bright energy, are part of our group’s journey towards a more environmentally sustainable company.
“The transition will not happen overnight, but we are taking important steps to get there.
“Maxol Premium is currently our best fuel option in terms of sustainability.
“We’re not saying that the greener option is carbon free, but it is more environmentally friendly, offers better fuel economy and has fewer pollutants.
“In addition, the green projects we are supporting help to negate, or balance out, the carbon emissions from your tailpipe.
“Some of the projects such as the wind farm projects will have an immediate impact, some, such as the tree-planting are more long-term, but they are all focussed on reducing our collective carbon footprint.”
Pete Davis, CEO of GreenPrint commented: “Sustainability is a journey where small positive actions over time lead to great impact.
“We are proud to partner with Maxol to bring their Carbon Neutral Programme to the island of Ireland and help them build a bridge to a more sustainable future.”
The latest announcement comes at a time when Maxol is marking its centenary year in Ireland.
It follows the launch of bright energy earlier this year by Maxol, in partnership with Evermore Energy.
Bright is a 100 per cent green energy company, providing electricity to homes in Ireland and a huge step in the creation of a more sustainable business model for Maxol.
For further information on the programme, including details on the projects Maxol is supporting, visit www.maxolcarbonneutral.co.uk