Leading poultry producer Moy Park is continuing its support for Bank of Ireland Open Farm Weekend as the initiative gears up for its 10th anniversary event next month.
For the second year running the event will go virtual with all activities being streamed live across Open Farm Weekend’s social media from Friday, July 30, to Sunday, August 1.
There will also be a range of content from almost 30 farms highlighted online in the weeks running up to the virtual weekend.
Although visitors cannot physically attend farms again this year, the public will still be able to connect and engage with farms from across the Province to get a behind the scenes snapshot of what makes each of them unique.
All sectors within the agri-industry are included in Bank of Ireland Virtual Farm Weekend this year, including arable, fruit and veg, dairy, beef, sheep and pigs and poultry – the latter being represented by Murray’s Farm, Millbank Farm, Bessvale Farm, Chestnutt’s Farm and Hollow Farm.
Justin Coleman, Agri-Business and Live Production Services Director for Moy Park, said: “At Moy Park we feel it is really important to allow consumers to identify where their food comes from.
“Bringing people onto sites virtually through Open Farm Weekend is a great way of showcasing environmentally fri-endly, welfare friendly farming, and our great agricultural heritage.
“Over the years the Open Farm Weekends have been packed with novel and educational things to see and do and this year will be another enjoyable event.”
David Brown, deputy president of the Ulster Farmers’ Union, which runs the event, added: “This initiative was established to showcase our farming in-dustry and the wonderful work our farmers do.
“Its focus is to help the public, particularly those from a non-farming background, to better understand how our food is produced and to raise awareness of how supply chains work through our local food industry”
n More information can be found at www.openfarmweekend.com