Myleene Klass and Dom Joly front Save The Children’s Channel 4 ad break takeover

Dom - ‘I’m not usually one for silly charity initiatives but every year Save the Children’s Christmas Jumper Day gets t
Dom - ‘I’m not usually one for silly charity initiatives but every year Save the Children’s Christmas Jumper Day gets the better of me and I can’t resist whacking on a ridiculous knit. With Channel 4’s involvement this year, hopefully even more people will sign up and take part to raise money for this wonderful charity. I’ve been lucky enough to see the world Save the Children do around the world, helping kids survive and thrive, so I know what a huge difference everyone taking part will make’ Myleene - ‘I’ve been involved with Save the Children’s Christmas Jumper Day ever since 2012 when it first launched. It’s been incredible to watch it grow into an annual fundraiser that has raised over £21 million for kids around the world and here in the UK. Every year CJD seems to get bigger and better, and the Channel 4 advert takeover is the icing on this year’s cake. With just one week to go until the big day, it really brings home what a massive date in the calendar Christmas Jumper Day now is to the UK public.’ Christmas Jumper Day is when the nation comes together and helps make the world better with a sweater. Since launching in 2012 over 20 million people have signed up to take part, raising an incredible £21 million to help save children’s lives. This year, Save the Children’s annual Christmas Jumper Day is taking place on Friday 13th December and the charity is expecting over 5 million people across the UK to take part in the biggest Christmas Jumper Day ever! Everyone that takes part is asked to donate (£2 for adults and £1 for kids) to Save the Children and help transform the lives of children around the world.

Myleene Klass and Dom Joly will front a Channel 4 advert break takeover in aid of Save The Children’s Christmas Jumper Day.

The break is set to be broadcast during Gogglebox at about 9.10pm on Friday in what Save The Children says is a first of its kind for the charity.

Singer Klass and Trigger Happy TV star Joly will be seen knitting their Christmas pullovers during the break, which includes a minute-long Save The Children film.

Myleene Klass and Dom Joly
Myleene Klass and Dom Joly (Tom Dymond/Save The Children/PA)

That will be followed by ads from brands including Duracell, John Lewis and M&S, in which the characters are wearing festive jumpers.

Klass said: “Every year CJD (Christmas Jumper Day) seems to get bigger and better, and the Channel 4 advert takeover is the icing on this year’s cake. With just one week to go until the big day, it really brings home what a massive date in the calendar Christmas Jumper Day now is to the UK public.”

Joly added: “I’m not usually one for silly charity initiatives but every year Save The Children’s Christmas Jumper Day gets the better of me and I can’t resist whacking on a ridiculous knit.”

Save The Children said it expects more than five million people across the UK to take part in Christmas Jumper Day on December 13, raising more than £4 million for children in the UK and around the world.

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