National best newcomer award for True Gelato

Gelato SM Farm

True Gelato in Ballyclare, County Antrim, has won the ‘Best Newcomer Award’ for its vanilla gelato in the prestigious National Ice Cream Competition organised by the Ice Cream Alliance.

The expert judges loved the small company’s vanilla gelato.

The Northern Ireland company is owned by brothers Karl and Ryan Wilson.

“Wow! What can I say! We are both absolutely overwhelmed and delighted to have been awarded first place for our vanilla gelato,” says Karl Wilson.

“We entered seven categories and have also received diplomas for these other entries.

“This achievement will be a great addition to our True Gelato portfolio which we strive to continuously improve.”

The Wilson brothers have been in the newsagent, card and gift industry for 20 years in Ballyclare.

The True Gelato venture was born in 2017 through their yearning for delicious, unique ice cream. After many family holidays to Cyprus, Karl and Ryan developed a new affiliation and friendship with a gelato parlour in Paphos.

They loved the taste, the texture, the variety and the fact that this was potentially a new concept that could be launched in Northern Ireland.

“True Gelato is a homemade artisan ice cream, freshly produced by ourselves on site in Ballyclare,” continued Karl.

“We’re supporting local businesses from whom we purchase our milk and cream. Each variety is free from additives, preservatives, colourings, palm oil and vegetable oil.”

In addition to a parlour in Ballyclare, True Gelato also has an events trailer and an ice cream cart allowing the brothers to serve their gelato at parties and events. They currently create 53 flavours.

The National Ice Cream Competition is held every year by the Ice Cream Alliance (ICA), the UK trade association for the ice cream industry. Hundreds of products are submitted across 13 categories ranging from Best Vanilla (84 per cent of ice cream parlours rate this their best-selling flavour) to ‘Alternative’ category products which include those free from the top 14 allergens, dairy-free, low-fat, high-protein, no-sugar, and others.

The ‘Newcomer Award’ is for a business new to the sector (opened within past three years).


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