ALLFLEX Livestock Intelligence is the world leader in the design, development, manufacturing and delivery of solutions for animal identification, monitoring and traceability.
Their data-driven solutions are used by farmers, companies and countries to manage hundreds of millions of animals worldwide. By putting intelligent, actionable management information into farmers’ hands, our solutions empower them to act in a timely manner to safeguard their animals’ health and wellbeing, while achieving optimal production outcomes for a healthy food supply. Allflex Livestock Intelligence is a livestock portfolio of digital products within MSD Animal Health.
MSD’s Allflex Livestock Intelligence Division will be headed up by Dr William Minchin, Director of MSD Animal’s Health’s Ruminant Business Unit. With excellent technical skills and in-depth market knowledge, William is passionate about using technology to improve on farm decision making, animal welfare and productivity and sees a great opportunity to grow Allflex in Ireland.
“The appointments to our Allflex team reflect MSD’s commitment to grow its digital capabilities and help farmers transform their businesses with industry leading technology and data-driven decision making,” said William. “Allflex provides intelligent, actionable management information to farmers, empowering them to act in a timely manner to safeguard animal health and wellbeing, while achieving efficiency and productivity improvements on farm.
“This is an exciting sector to be in, and we are delighted to have such a highly experienced and ambitious team on board to help us drive awareness of the wide-ranging benefits of Allflex. Technology has a key role to play in ensuring healthier animals and a more sustainable and profitable future for farmers.
“We warmly welcome our new team members, who have already hit the ground running during a very busy period. We are confident that the team will be instrumental in cementing the Allflex position as a leader in identification and monitoring technology in Ireland.”
Allflex currently supplies over 500 million tags for identifying, tracking and monitoring animals worldwide every year and monitors over 8 million cows daily. The newly appointed team in the Republic of Ireland and Northern Ireland spans sales, technical, customer support and marketing roles and will be responsible for growing and supporting the MSD Animal Health Intelligence division that includes the Allflex and Saber brands.
John Graham – Customer and Technical Support Manager (Northern Ireland)
From Seskinore in Co.Tyrone, John has solid experience in the field of agricultural technology and excellent customer service skills. Before joining Allflex, he held customer facing roles with National Milk Records, providing customer support and training on various technologies including heat detection monitoring systems. He also has experience of working for an animal feed company.
John holds a degree in Agricultural Technology from Queens University Belfast/Greenmount Agricultural College. His new role at MSD Animal Health Livestock Intelligence will see him advise and support customers on how to get the best from the Allflex system, using the data it provides to improve farm management decision making.
Chris Keys – Sales Representative (Northern Ireland)
Chris has worked with Allflex Livestock Intelligence for the last four years, responsible for building a distribution and installation network, and providing customer support, and now joins the Livestock Intelligence team under MSD Animal Health as Sales Representative for Northern Ireland.
Prior to joining Allflex he worked for National Milk Records (NMR) for 14 years, managing the NI and Scottish business for the organisation.
He holds a Higher National Diploma (HND) in Agriculture specialising in dairy production from Greenmount Agricultural College.
Chris is based outside Armagh where he runs a dairy farm in partnership with his father.
He has excellent relationship building, technical and communication skills, as well as a solid understanding of livestock health and breeding. His new role will see him further expand awareness of Allflex and the productivity, health and efficiency benefits offered by the monitoring system.