New Asda deal for Gilfresh Produce

Gilfresh Produce in Armagh has secured a new contract with Asda to supply five lines of branded prepped veg products in all the retailer’s Northern Ireland stores.

The range of products the company produces for Asda shelves includes Diced Carrot and Turnip, Carrot Batons, Sliced Carrots, Carrot, Cauliflower & Broccoli and Sliced Leeks, all of which feature updated Gilfresh branding and improved packaging.

First established by the Gilpin family in 1965, Gilfresh Produce grows, packs, processes, and distributes a wide range of core and prepared vegetables from the company’s Loughgall headquarters.

The prepped veg lines are in addition to the current range of Gilfresh branded prepped veg and the wide range of core veg which the company already supplies to the retailer.

Caroline Dalzell, Gilfresh head of sales and marketing, says: “As suppliers of Asda’s own-label products since 2005, all of us here at Gilfresh Produce are delighted to secure listings for our range of Gilfresh branded products.

“We are really excited to work alongside Asda to showcase our produce and we hope shoppers across Northern Ireland will see our prepped veg on the shelf and support local.”

Cathy Elliott, Asda’s buying manager for Northern Ireland Local, adds: “Asda is committed to helping showcase local producers and supporting their growth, something which is reflected in bringing Gilfresh Produce to shoppers with increased local brand visibility on shelf.

“We know our customers will appreciate seeing the much-loved Gilfresh brand on shelves for their staple prepared vegetables.

“Not only does Gilfresh supply fresh, high-quality vegetables but they are also truly committed to minimising the travel miles of their produce and working to incorporate green energy to reduce their carbon footprint, making their products a sustainable purchase too.”