New deal with Sainsbury’s for Armagh’s Long Meadow Cider

Long meadow SM Farm

Long Meadow Cider has enhanced its business with Sainsbury’s with a deal to launch its Berry Burst cider in the supermarket’s 13 stores across Northern Ireland.

Based near Loughgall in County Armagh at the heart of Northern Ireland’s ‘Orchard Country’, Long Meadow is now among the most enterprising, innovative and successful producers of cider, juice and apple cider vinegar. The family business is a Food NI member company.

The latest deal with Sainsbury’s follows Long Meadow’s success in having two products – Medium Blossom Burst and Rhubarb and Honey – launched by the supermarket in Northern Ireland last May.

Catherine McKeever, who runs the cider processing business with husband Pat and son Peter, commenting on the new listing, says: “We are immensely encouraged by the decision by Sainsbury’s in Northern Ireland to add a further line from us. It’s a tremendous endorsement of the quality and taste of our award-winning ciders.”

The McKeever family established the cider business in 2012 as a diversification of their apple farm. For three generations the McKeever family has been growing and processing apples at Long Meadow in Armagh.

The company grows and processes a variety of apples including tart Bramleys, which have EU protected status, along with Sweet Katy’s, Worcester and Golden Delicious.

The progressive family business, in addition, won a major marketing competition run by the George Best City Airport which has given the company’s products a substantial profile at the airport.

Sainsbury’s has 13 stores across Northern Ireland and spends around £250 million annually in sourcing a wide range of products from local suppliers.

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