Noisy Nuts in listing with Tesco Northern Ireland

Noisy SM Farm

Noisy Snacks, the award winning snack brand that engages all the senses, has secured a listing with Tesco in Northern Ireland.

Six products, including Great Taste award winning Red Curry and Coconut Noisy Corn, will be available across Tesco’s Northern Irish stores this month.

Jonathan McWhinney, Tesco, says: “We really want to offer customers great tasting innovative products.

“Noisy Snacks impressed us very much. Offering a flexitarian range with delicious satisfying snacks, plus a unique experiential USP creates real brand stand-out, and adds to the customer experience.

“We are very proud to be backing a Northern Irish developed product which we will believe has massive potential all over the UK.”

Noel Allen, founder of Noisy Snacks, adds: “We are delighted to be in Tesco, who have been so forward thinking in recognising this experiential trend in snacking.

“Not only do consumers want a delicious and satisfying snack, but are also crying out for exciting sensory experiences.

“Our snacks are developed to work on multiple levels to trigger an audio sensory meridian response (ASMR) to engage all of the senses to deliver a truly unique snacking experience.”

With double the amount of flavouring as regular snacks (8g instead of 4g per pack), the snacks provide a noisy, explosive mouth sensation.

The 45g fully recyclable pack must be shaken loudly before opening to wake the flavour inside.

They are flexitarian with vegan options in the range, and a good source of protein.

Established in 2018, Noel Allen has 10 years’ experience in FMCG working for Coca Cola, Red Bull and six years working for Boost Drinks.

Noisy Snacks taste delicious with unique flavour combinations to delight and engage with all of your senses.

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