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HomeBusinessAgri NewsReinvestment at Trouw as head of business lays out vision for growth

Reinvestment at Trouw as head of business lays out vision for growth

Animal nutrition company Trouw Nutrition has reinvested £2m into its Belfast mill with the aim of increasing production capacity and modernising its operations to support future growth.

A global leader in specialist feed and nutritional services for the animal nutrition industry, Trouw employs over 60 people across the island of Ireland.

Aidan Fisher has been appointed General Manager of Trouw Nutrition Ireland, having joined as Sales Director in 2020.

With 20 years of experience in agri-food, Aidan previously held commercial leadership roles with Moy Park and more recently PRM Group.

“My focus is on solidifying Trouw’s position in the Irish market and building upon our already double-digit growth in recent years,” Aidan said.

“This operational reinvestment represents one way we’re future proofing the business.”

Innovation and sustainability are core themes within Trouw’s growth plans, he said.

“We are continually innovating, with the goal of helping our customers achieve effective results on farm, whilst also improving the efficiency and sustainability of their business.

“Our ethos is that every part of the food and farming supply chain has a role to play in feeding the future sustainably.

“Yet we also see that farmers are facing difficult decisions around how or what they should do today to plan for this.

“We seek to offer them the advice they need to strike a balance of both today and tomorrow’s challenges.

“Another issue our customers currently face is the volatility of the global supply chain.

“We are working hard to help customers mitigate that through truly getting to know their needs, offering them the most effective, relevant solutions – and ensuring they are planning ahead at all times.”

Developing new and existing talent will also be a core focus for Aidan.

“One of the factors that drew me to Trouw was the first-class team of people within it.

“Across every part of the business we have dedicated, talented people who keep the company at the top of its game.

“Our commercial team, made up of a 50 per cent female/male split, represents the very best in the industry.

“We will continue to build on that strength in the coming years through developing our existing people and recruiting fresh talent coming into the agri food industry.

“I am extremely proud to be helping shape Trouw’s journey in Ireland and marking the start of a new chapter for the business with the support of a great team of people,” Aidan said.

Part of the global Nutreco group, Trouw has been experiencing a period of continued growth in Ireland over the past number of years.

It supplies animal nutrition solutions to farmers, feed producers and feed distributors across the island of Ireland and is a global leader in innovative feed specialities, premixes and nutritional services for the animal nutrition industry.

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