TWO centuries ago, George Coates saw the benefit of selective breeding in cattle and founded the first herd book in the world, the Coates’ Herd Book, and with it the foundation of the Shorthorn breed.
Now, 200 years later, the Shorthorn Society will be celebrating this momentous occasion by hosting the Shorthorn World Congress in the UK in 2022.
The influence of the Shorthorn breed has been substantial over the past 200 years and in recent times this influence has increased in the UK and many other parts of the
With a focus on looking towards the future, a key aspect of the congress will be youth participation and how digital and scientific innovations can aid the breed’s development going forward.
With a generous sponsorship package from main sponsors Morrisons and support from many other companies, the World Congress committee, headed by the current Shorthorn World President and well-respected breeder Edward Crank, hope to raise the breed’s profile with a new generation of breeders.
“What a very exciting time we have ahead,” said Edward.
“Hosting the World Congress in 2022, with so many ongoing developments in both the beef and dairy industry, is a challenge that we are looking forward to.
“Young breeders are our future and we hope to raise enough sponsorship to help finance a youth exchange, particularly from all four countries of the UK.”
Edward, who is no stranger to the World Conference, having played an integral part in the 2010 UK World Congress, said young representatives, aged 18-24, from each of the home countries will have the chance to not only compete in their own Young Breeders Competitions but also join delegates from all over the world on the two-week tour, which will cover Scotland, England and Wales and include dairy and beef herd visits, famous tourist attractions and the Great Yorkshire Show.
Following the success of the 2010 World Congress, hosted in the UK, the Shorthorn Society has once again joined forces with Field Farm Tours to organise the extensive itinerary for the two week congress, including the main conference where members and friends from all over the UK will be welcome to join in what promises to be a fitting celebration for this landmark occasion.