South Korean ag-tech company working to make beef sustainable

Greenlabs, a South Korean ag-tech company, has joined an international network of people and organisations powering progress in beef sustainability – the Global Roundtable for Sustainable Beef (GRSB).

It has become the first business in Asia to join the roundtable.

Alongside the likes of WWF, Zoetis, Cargill, Zinpro, Rabobank and Breedr, amongst others, Greenlabs joins GRSB to actively improve the sustainability of the global beef supply chain.

With a customer-first digital model, Greenlabs collaborates with farmers to produce comprehensive data solutions for farm management.

With its agricultural data platform, ‘Farm Morning’, Greenlabs empowers farmers to have better control over their fresh produce and helps customers have reliable sourcing channels.

Founded in 2017, Greenlabs aims to digitize the entire value chain of agriculture space from production to distribution with a mission to address the global food supply problem in a sustainable way.

It is an important addition to GRSB, as efficiency and innovation are core principles for sustainable beef, necessary to optimise production, reduce waste and improve economic viability.

GRSB brings producers, processors, retailers, and suppliers together with environmental organisations to help develop a more environmentally responsible, economically resilient, and socially beneficial global beef supply chain.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “Welcoming Greenlabs as a member demonstrates the continued progression of GRSB to establish our presence on an international scale and our commitment to developing new roundtables to support regions in which sustainability is being recognised as increasingly important.

“We look forward to Greenlabs demonstrating their commitment in Korea and more widely in Asia, and expect that this will provide an inspiration to other food companies, producers and processors from the livestock industry throughout the region.”

Sanghoon Shin, CEO, Greenlabs, said the company understood the importance of working collaboratively with consumers, companies, organisations such as GRSB and governments to champion efforts that deal with climate change and reduce carbon emissions.

“We’re looking forward to utilising our membership to establish Korean’s own roundtable, to contribute to improving the sustainability of the beef value chain in Korea and beyond.”