Leading Northern Ireland retailers SuperValu and Centra are edging closer to a major fundraising milestone as they announce expectations to raise £3 million for Action Cancer by the end of 2019.
This year alone, SuperValu and Centra retailers across the Province have raised £112,000 for Action Cancer. By the end of the Christmas period, the stores expect to hit an overall total of £2,900,000 raised for the charity to date, bringing them within reach of their £3 million fundraising goal.
The phenomenal fundraising efforts of SuperValu and Centra retailers, alongside head office staff, has resulted in what is believed to be amongst the largest amounts ever raised by a company for an individual charity in Northern Ireland.
Every year, Centra and SuperValu retailers pull out all the stops to raise much-needed funds for the cancer charity.
During SuperValu and Centra’s annual Fundraising Week initiative for 2018 (October 22-31), the companies pulled in an impressive £16,000 in just one week.
This year, on top of their usual in-store endeavours, Centra and SuperValu stores went the extra mile by selling apple pies over the Halloween period for £2, with £1 from each purchase donated to Action Cancer.