Popular local burger restaurant chain Tribal Burger has won the hearts and taste buds of celebrity judges on BBC’s new TV show Fast Food Face Off.
Starring in the show’s debut episode, Tribal Burger took on Belfast street food truck The Hatch in three rounds of tense taste tests.
Fast Food Face Off’s first episode was filmed across Belfast city centre and seeks to showcase the different culinary approaches to modern-day fast food.
The programme was filmed in March this year during lockdown, spotlighting increased local demand for fast, yet high quality food that patrons can enjoy at home, in the park or in the car.
In the show, Comedian Josh Jones pits Northern Ireland celebrities actor Kristian Nairn and musician Gemma Bradley against each other as they back their favourite takeaway in town.
Supported on-screen by singer/songwriter and radio presenter Gemma Bradley, Tribal Burger competed on taste and presentation to impress the judges’ palettes, as well as taking part in a time-bound taste test with local punters.
In each feat the Tribal Burger team serve-up samples of its mouth-watering menu heroes, including its renowned handmade burgers and hand-cut chips.
Paul Catterson, co-founder of Tribal Burger, said: “We are delighted to have had the opportunity to take part in this new show for the BBC and, of course, thrilled that our team took home the winning title.
“Our research has shown an overwhelming market rise in casual dining over fine dining and this has been intensified by the pandemic restrictions and people’s appetite for the reinvigoration of takeaway food experiences.
“The production of shows such as Fast Food Face Off is testament to this trend remaining steadfast even as restrictions ease.
“At Tribal we’re blending our vast chef experience in fine dining venues with exceptional quality ingredients from stellar local food producers to deliver a simple but supreme menu that can offer unique experiences for each customer.
“The show spotlights some of the talented team members behind Tribal and we are extremely proud of everyone who took part; we hope to see viewers visiting these stars in Tribal soon.”
Founded by Paul and Elaine Catterson in 2017, there are two Tribal Burger locations for customers to choose from. The first restaurant is located on Botanic Avenue in Queen’s Quarter, with the second situated in Callendar Street in the city centre.
Tribal Burger currently employs 40 people with this number expected to increase in the coming year.
Connor Leggat, chef at the Tribal Burger restaurant in Botanic Avenue, added: “The team and I really enjoyed playing our part in Fast Food Face Off’s first episode.
“We put a lot of energy into preparing our food and offering a first-class customer service every day, so we’re pleased to see that recognised in the show.
“Whether it be burgers, fries, wings or our milkshakes, we know that everyone has a Tribal
favourite and we’re glad we got to see some of our best-selling creations on the small screen this summer.”
Fast Food Face Off is produced by NI-based production company Stellify Media. The show is expected to be rolled out in cities across the UK.