Tuesday, September 7, 2021
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Two NI manufacturers in Grocer New Product Awards


Two Northern Ireland food manufacturers have been shortlisted in the prestigious Grocer New Product Awards, now regarded as the symbol of innovation in the UK FMCG sector.

The Northern Ireland finalists are: Mash Direct, Comber, County Down, in the Potatoes and Chips category for its novel and recently launched curry chips, and;

Finnebrogue Artisan, Downpatrick, also County Down, in the Vegan/Plant Based Ready Meals and Centres category. Finnebrogue was shortlisted for its Naked Without the Cluck 2 Chicken Kievs.

Both are Food NI member companies.

Winners will be determined by an esteemed panel of judges, which will evaluate the entries based on a range of criteria.

The event will take place on Tuesday, November 16, at Hilton Bankside, London.

Mash Direct is now a leading supplier of vegetable sides and convenience foods to supermarkets and other retailers in the UK, Republic of Ireland, the United Arab Emirates and the US. It is based on a family farm.

Finnebrogue Artisan is now one of the largest manufacturers of plant foods in the UK and Ireland, operating from an ultra-modern unit and supplying major supermarkets in the UK. The company is also widely known for its ‘Naked’ brand of bacon, pork sausages and hams without chemical additives.

The Grocer is the UK’s most trusted source of independent information about the grocery retail and FMCG market and continues to move with the times, providing a range of services to keep you up to date with the latest industry developments.


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