Wednesday, September 1, 2021
HomeFarmweek NewsVietnam National Brands week showcase for country’s food

Vietnam National Brands week showcase for country’s food

The Vietnam National Brands Week has been taking place in Singapore in recent days.

The Hybrid Expo on Halal and processed food products began on Monday and runs through to Saturday.

The expo is using both face-to-face and online forms to get its message across.

Organised by the Vietnam Trade Promotion Agency of the Ministry of Industry and Trade, it is also supported by the Vietnamese Embassy and the Vietnam Trade Office in Singapore.

It is the first time an event of this kind promoting Vietnamese food has been held in Singapore.

It aims to increase awareness among the Singaporean business community and consumers of what Vietnam has to offer.

Hanoi hopes the event will generate business, strengthening trade cooperation in both food and agriculture, as it rebuilds the economy after the downturn caused by the Covid-19 pandemic.

Some 36 Vietnamese enterprises registered to exhibit their wares at the expo.

In total, it is said some 500 high-quality food brands are be on show at the exhibit.

These include tea, coffee, nuts, spices, sauces, beverages, dairy and pastry products, fruits and fruit powders, dried sea food and canned goods.

Singapore, meanwhile, says it is open to do business with Africa and particularly Nigerian businesses.

It has put itself forward as a gateway to southeast Asia for African nations wanting to supply the Chinese, Indian or Vietnamese markets.

Jean Ng, regional director, West and Central Africa in Enterprise Singapore, who is based in Accra, Ghana, said it could be a win-win situation for everyone.

Speaking ahead of this week’s Africa Singapore Business Forum, held on Monday and Tuesday, she said Singapore offered global connectivity, international trading, financial hub, multicultural work-force and a business friendly environment.

The objectives of the forum include providing a platform for engagement between Singapore, Asia and Africa; serve as a platform for government to government and business to business talks, which would involve agreements being signed; and also to serve as a tool to raise broad-based awareness in Africa.

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