Northern Ireland company Zymplify has been appointed as a preferred supplier to deliver Chancellor Rishi Sunak’s digital growth plan for small and medium sized businesses, helping them to learn new skills, reach new customers and boost profits.
The Portstewart-based company has been approved to provide three innovative digital solutions to empower users to enhance their marketing and sales performance.
After a rigorous application process, Zymplify was one of a small number of UK vendors to be awarded the contract to deliver the scheme through which eligible businesses will be able to get a discount of up to 50 per cent on the costs of approved digital software, including Zymplify Starter Package, Zym Lite and Zym Pro.
Michael Carlin, chief executive of the Zymplify Group, said the team was delighted to be chosen to support SMEs on the scheme.
He added: “From day one, our goal at Zymplify has been to help real business owners use digital technology to grow their business – a vision that is mirrored by Help to Grow Digital.
“Like the Chancellor, we believe that small and medium sized businesses are the backbone of our economy.
“We are a small business ourselves and created Zym and Zymplify for people like us – real business owners who want to save time, save money and grow. Just like the scheme, we offer SMEs more than just the software.
“We have developed an ecosystem of three core elements – a planning framework to help users map their sales and marketing strategy, an academy to help them master digital skills and the platform to execute, manage and measure their digital campaigns.
“I believe that it is this approach that helped us become one of the few suppliers selected to deliver this fantastic programme.”
Zym is a complete marketing software solution ideal for small and medium sized businesses.
With a continuously expanding selection of innovative tools, unlike other solutions, the Zym platform lets users take full control of every aspect of their digital marketing journey, from finding new customers to ongoing marketing communications and detailed reporting all in one place.
More suited for medium size enterprises and B2B organisations with sales and marketing teams, the Zymplify platform combines marketing automation, lead generation, sales prospecting and accurate real time reporting within a single platform.
As the first ever precision sales and marketing platform on the market, the unique software allows users to create, execute and report on sales and marketing campaigns at scale.
It is the only solution on the market that provides users with qualified prospects who are actively looking for their products or services, while putting users in control of connecting with their target audience and closing sales at speed.
Zymplify Group chief marketing officer Debbie Rymer explained: “Through the Help to Go Digital Programme, business owners will be able to catch up with the technological needs of their business and access discounted prices for tech platforms.
“Through Zymplify and Zym, eligible businesses will also be able to access daily live classes, digital marketing training advice and guidance to help their business save money, grow and scale fast.”
Businesses interested in Zym or Zymplify will be given the opportunity to try before purchasing.
“We are committed to helping UK SMEs maximise the scheme. Anyone considering using either the Zymplify or Zym platforms won’t be pressured into redeeming their voucher without seeing our software in action first,” said Debbie.
“We want to help them choose the right product for their business and their employees.
“That’s why they can take either or both products for a free 14-day test drive before making their selection.
“We hope that by providing the free trial and the live classes we help them to invest wisely.”
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